FIFA : Making the Squad
FIFA : Making the Squad
DURATION
12 Months
DURATION
12 Months
CLIENT
FIFA 2023 / Pringles
CLIENT
FIFA 2023 / Pringles
series OVERVIEW
series OVERVIEW
A fast-paced sports format rebuilt for mobile, capturing raw try-outs, fan culture, and behind-the-scenes drama. Targeting Gen-Z and millennial fans who live on TikTok, Reels, and Shorts.
A fast-paced sports format rebuilt for mobile, capturing raw try-outs, fan culture, and behind-the-scenes drama. Targeting Gen-Z and millennial fans who live on TikTok, Reels, and Shorts.
commercial objectives
commercial objectives
Drive audience growth in younger football markets, monetise through sponsorship and in-app partnerships. Aim for >2M recurring viewers and brand lift for FIFA across social platforms.
Drive audience growth in younger football markets, monetise through sponsorship and in-app partnerships. Aim for >2M recurring viewers and brand lift for FIFA across social platforms.
platform
platform
ArcRunner automates episodic structure and ensures consistency across clips, cutting turnaround time by 70%. Real-time audience data loops optimise episodes for maximum completion and share rates.
ArcRunner automates episodic structure and ensures consistency across clips, cutting turnaround time by 70%. Real-time audience data loops optimise episodes for maximum completion and share rates.
